Kenniswerk (Knowledge work) is a documentary that illustrates the impact of knowledge work and knowledge workers on our present-day working society. This documentary is the third part of a series called ‘Alles is informatie’ (Everything is information).
We made the illustrations and animations for this production.
Creating the animated shots while the interviews were taking place simultaneously was no small task. It required weekly meetings with UmaMedia to review and plan our work and anticipate what the next step would be. It meant we had to sketch, design and animate all our shots in a limited amount of time, so that the shots (animated and live-action) could be edited together in the last week before the deadline.
The starting point was a metaphor for borders and restrictions. A feeling that the (operating) systems we use to get things done has restrictions to the way we work. The ‘what’ we want doesn’t change, but ‘how’ we get it has an impact on society. We chose the marble track as a metaphor, because it visualises a goal (the end of the track), but also the system; which is not always as efficient as we want it to be.
We dove into techniques and styles to get an esthetic we all liked. We experimented with photorealistic 3D renders and simulations and a more flat 2D design. We ended up with a blend of both: Using a 3D technique that still looked flat, but added a nice touch, because we could use different angles and camera techniques that would be hard to pull of any other way.
The images and videos below illustrate our process for creating the visual style and animations for Kenniswerk.